If you’re running a small business, it’s easy to assume profit is just “what’s left over.” But the truth is, not all profit is created equal. Two numbers—gross profit and net profit—tell very different stories about your business’s health.
Understanding the difference between the two is essential, especially if you’re working with a small business consultant in the US or considering fractional CFO services in the US to scale strategically.
What Is Gross Profit?
Gross profit is the revenue left after deducting the direct costs of producing or delivering your product or service. These are called Cost of Goods Sold (COGS).
Formula:
Gross Profit = Revenue – COGS
COGS includes:
- Raw materials
- Manufacturing labor
- Packaging
- Direct service costs (e.g., subcontractors)
Example:
You sell handmade candles.
Revenue from 1,000 candles = $10,000
Wax, jars, wicks, labor = $4,000 (COGS)
Gross profit = $6,000
What Is Net Profit?
Net profit is what remains after all expenses are subtracted—including rent, salaries, marketing, software subscriptions, interest, and taxes.
Formula:
Net Profit = Revenue – All Business Expenses
In other words, net profit shows what you actually take home after running the business.
Same Example (continued):
Gross profit = $6,000
Overheads (marketing, rent, utilities, salaries) = $4,000
Net profit = $2,000
Gross Profit vs Net Profit: Key Differences
| Criteria | Gross Profit | Net Profit |
| What it shows | Business efficiency in production | Overall profitability |
| Costs included | Only direct costs (COGS) | All business expenses |
| Used by | Sales and operations teams | Owners, investors, and financial advisors |
| Financial focus | Revenue health | Business sustainability |
Why These Metrics Matter (Especially for Small Businesses)
When you rely solely on sales figures, you risk making misguided decisions. Knowing the distinction between gross profit and net profit can:
- Reveal if you’re pricing products too low
- Help cut unnecessary operational expenses
- Improve cash flow management
- Support smarter growth and hiring decisions
Tip from a Fractional CFO:
“I’ve worked with businesses making $1M in revenue but losing money due to poor net profit margins. Gross profit looked great—but overheads were eating them alive.”
How a Small Business Consultant in the US Can Help
A trusted small business consultant in the US brings clarity by breaking down your financials and identifying red flags. They’ll help you:
- Analyze your profit margins
- Set benchmark targets
- Improve pricing strategies
- Evaluate supplier contracts
They’re especially helpful when you’re too close to the day-to-day to spot inefficiencies yourself.
When to Bring in Fractional CFO Services in the US
For deeper insights and strategic planning, many growing businesses turn to fractional CFO services in the US—part-time financial executives who act like a CFO without the full-time cost.
Benefits of Fractional CFOs:
- Build detailed profit and loss forecasts
- Identify opportunities to improve margins
- Advise on capital allocation and investments
- Prepare for funding, scaling, or exit
Real-World Use Case:
A small SaaS company in Denver hired a fractional CFO to analyze their gross-to-net profit trends. Within 6 months, they:
- Increased pricing by 12% without customer loss
- Cut underperforming ad spend
- Boosted net profit by 22%
FAQs: Gross vs Net Profit
Which is more important—gross profit or net profit?
Both are important, but net profit reflects the true financial health of your business. Gross profit tells you if your product or service is viable.
Can I be profitable on paper but still lose money?
Yes. High gross profit with out-of-control overheads can still lead to negative net profit—and cash flow issues.
What’s a “good” profit margin?
It depends on the industry. Many small businesses aim for a net profit margin of 10–20%, but SaaS or consulting firms might aim higher.
Final Thoughts: Don’t Just Track Profit—Understand It
Knowing your revenue is one thing. Knowing the quality of that revenue is another. By understanding gross profit vs net profit, you’ll make better hiring, pricing, and scaling decisions.
If you’re serious about growth, consider working with a small business consultant in the US or exploring fractional CFO services in the US. These experts go beyond basic bookkeeping—they give you the insight to build a financially resilient business.